Potential Target Audience

This is our potential target audience. We have done some thinking about the type of age group we wish to aim our product as and this is what we have come up with.

This is our Target Audience member.
He is aged 18 and falls into our target audience (18-35) year olds.

Our target audience member would enjoy a variety of film genre's such Action, Comedy, and Sci-Fi. He also enjoys fast paced films that have the ability to grip your attention with an action packed storyline.

He would enjoy a vareity of music both oldish and new ( from  1980-now).
He would also listen to a variety of music types such as Pop, R&B, and Dance.
When watching a film he doesnt mind which type of music is used aslong as it suits the film.

Our target audience would wear a very casual style of clothing that is comfortable and practical.

In his spare time our Target Audience member would spend his time either Studying, Relaxing, Watching TV/Films, Listening to music, and Socialising.

The image i have used is a picture of an 18year old teenager from our school, this means he fits bang into our target audience of Teenagers/Young Adults. A lot of Teenager/Young Adults are intrested in Action films and this is why we have chosen them as a target audience. We are hoping to make our trailer, poster and magazine cover attractive and enjoyable to this type of person, and we will aaim to do this throughout the stages of the task.

Target Audience

After choosing to do a film trailer of the Action genre,we decided to research into which target audiecne would be intrested in this type of film.

We decided after a lengthy discussion to make our target audience teenagers/young adults and we feel that the Action genre is something that would speak out to them.

We think that our target audience will be pulled in by high-octane fast paced scenes that contain lots of gripping action.

We feel that this is the best age range of people to target an action film at as with younger groups there are age restriction and with older groups wouldnt really be interested.

We feel that if we make the right type of action film it will definitely reach out to teenagers/young adults, and whilst we think it may reach some people in other groups the majority of people it would reach out to would be these age groups.


With regards to gender we feel that the this type of film will mainly reach out to Males as lots of the fast paced action scenes, stunnign effects, and a strong male presence in the film.

Although we do feel that we could potentially try and develop our film to make it reach out to Females aswell as Males.

Second Logo

Through watching other trailers we noticed that usally more than one production compny is used. So we decided to make another logo. Below is the watermark entertainment logo.

The difference between this logo and our first logo is that this is an animation,we couldnt however upload the animation, but this will be seen in our trailer.
This animation was created using a peice of software called SerifDrawPlus

Group Logo (Phoenix Pictures)

This is the logo we have created for our prodject.
We used the internet to find an image of blue fire background to add to the image of the phoenix and writing that we created. I emailed the owner of the blue fire image to ask for permission to use it in our logo.

I created the logo and peiced it together in adobe fireworks.We took a lot of time to produce the logo itself mostly as we were trying to get the balance in coulours right. But we are happy with the final the logo as it is simple and wouldnt look out of place on our film.